College Tech Central

Personal Branding Mini-Series
The following few articles will be a mini-series within the Student Survival Guide to a Web 2.0 World that have to deal with building out your own personal brand. The basic idea is that we, as students and young professionals, want to build out a portfolio of information that sends the message [...]

When I started out planning this project, the Student Survival Guide to a Web 2.0 World, I was perplexed as to how I should start. The first steps that I took were to figure out what I wanted to say, to whom I would be saying it, and how I would say those same things. [...]

My first year at the United States Air Force Academy had some traditions, including communal meals where all four thousand cadets eat together for breakfast, lunch, and some dinners.  One lunch I remember distinctly when another freshman climbed to the announcement tower and hollered aloud to all that it had been “fighting five hours since [...]

Rebecca Corliss, a friend of mine that I met through Twitter, pointed me to follow @tdefren - principle with SHIFT Communications. It just so happened that the first message I got from him was a link to his blog article about personal branding and social media [see the source here]. He states that [...]

I got off the plane from Paris, France an hour ago.  I am tired and soaking wet from the storm outside but there I sit loading my photos onto the internet at Flickr and Facebook.  At the same time, I am brewing up the recap blog entry for the long weekend that will be posted [...]