College Tech Central

Personal Branding Mini-Series
The following few articles will be a mini-series within the Student Survival Guide to a Web 2.0 World that have to deal with building out your own personal brand. The basic idea is that we, as students and young professionals, want to build out a portfolio of information that sends the message [...]

Rebecca Corliss, a friend of mine that I met through Twitter, pointed me to follow @tdefren - principle with SHIFT Communications. It just so happened that the first message I got from him was a link to his blog article about personal branding and social media [see the source here]. He states that [...]

I got off the plane from Paris, France an hour ago.  I am tired and soaking wet from the storm outside but there I sit loading my photos onto the internet at Flickr and Facebook.  At the same time, I am brewing up the recap blog entry for the long weekend that will be posted [...]

For the next month or so, I will be publishing a series of articles twice a week, Tuesdays and Fridays, that help students navigate the Web 2.0 landscape.  We will be discussing everything from online resumes and social networks to how to get your name in Google searches.  Throughout the series I’ll be sharing my [...]