Student Survival Guide In a Web 2.0 World: Personal Branding Primer

When I started out planning this project, the Student Survival Guide to a Web 2.0 World, I was perplexed as to how I should start. The first steps that I took were to figure out what I wanted to say, to whom I would be saying it, and how I would say those same things. I skipped the whole research phase in the beginning (don’t worry, got back to it!). I just wish that someone had held my hand a bit in the beginning, got me thinking in the right direction.

So that we can have a better discussion in the next instalment next Tuesday, allow me to share a few links to start getting your head in the right spot. These are required reading! These articles came up when Googling “student personal branding” and were very nearly, if not the very same, articles I crawled through whilst back-checking my stories.

If you read one of these, make this the one: Leadership Lab

These others are also good resources and cover a wider variety of backgrounds and for various audiences:

Personal Branding Blog

Network Effectively

Vaynerchuk Personal Branding

What are your thoughts and reactions to these articles?

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This entry was posted on Friday, May 16th, 2008 at 9:51 am and is filed under student survival guide. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Student Survival Guide In a Web 2.0 World: Personal Branding Primer”

Scott Bradley Says:
May 16th, 2008 at 10:08 am

James,

Thanks for the link!

I love your template and am so glad that my blog helped you!

Keep up the good work and have a great day!

Luke Harvey-Palmer Says:
May 17th, 2008 at 3:21 am

James, great initiative. These are great articles by great authors who have experience and genuine passion about this subject. For you and your project, I would urge you to understand your point of difference though, and go a little ‘deeper’ in adding your own thoughts and interpretations. For example, in goal setting and passion profiling (the first vital steps in the Personal Branding journey)you will uncover some challenging psychological constructs and questions that will need to be discussed and uncovered, and I would encourage you to develop your own models to capture and ‘plan’ the journey that your readers will need to take in order to develop their own Personal Brand. The bottom line - Personal Branding is not a simple marketing and promotional exercise, it requires commitment; commitment to change and new things! Make sure your readers and clients understand this…look forward to hearing more.

Daniel Says:
June 11th, 2008 at 3:59 am

I read similar article also named Survival Guide In a Web 2.0 World: Personal Branding Primer | College Tech Central, and it was completely different. Personally, I agree with you more, because this article makes a little bit more sense for me